André França
art world - Berlin

With this fourth series, “art world – Berlin”, the “art world” project now tackles the three largest centers in the western world’s art market – New York, London and Berlin – with the emerging market of São Paulo as a counterpoint.

Beginning in New York in 2009, this project is a study of the facades of art galleries in the major world art market centers. The perspective investigated here is that of the relationship between the architectural configurations of the galleries’ facades and the manner in which a given culture/city relates to art, to the market and with the public in general; it is a symbolic perspective that can be read from the galleries’ facades.

Berlin’s galleries, like London’s, typically have large facades made of glass (either in their entirety or with doors and windows of transparent glass), offering a view from the street of the exhibition area, the works on show, and people working, thereby establishing themselves as friendly and inviting places, where anyone can easily drop in – differently from the experience recorded in New York. In addition, the “transparency” of the Berlin galleries makes the gallery visit much more relaxed and “cool” (both the atmosphere and the experience), and less formal than London.

The polyptychs bring together and underline the similarities among features and structures of the facades of different galleries.

This series is the result of an artist’s residency in Berlin (Dec. 2013 – Jan. 2014),
with sponsorship from the Goethe-Institut Salvador.