André França
art world - London

The series “art world - London” is the second phase in a project begun in 2009 in New York City with the series art world.

This project seeks to study the fašades of art galleries located in important centers of the world art market. The perspective investigated here is the relationship between the architectonic configurations of the gallery fašades, observed through a symbolic approach, and the way in which a given culture/city relates to the art, the market and to the public in general.

Differently from the New York galleries, many of which have fašades with an opaqueness embodying a dimension of power that intimidates and keeps away some art enthusiasts, London galleries have fašades with large panes of transparent glass which make the exhibit space, works of art and people visible from the street, making for friendlier and more inviting spaces into which it is easier to enter.

[See the photographs]